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Meta & Facebook Ads
Meta ads for local service businesses. Run last, not first.
Paid traffic is the easiest way to spend money and the hardest way to make it back. We run Meta and Facebook ads, Google Local Services, retargeting, and automated lead nurture for your service area — but only after the site converts and the phone gets answered. Then every dollar gets reported against booked jobs, not clicks.
The order matters
Ads into a leaky funnel just burn money faster.
Most agencies will happily take your ad budget on day one. That's how money disappears. If your website doesn't convert the visitor, and the phone rings out while the crew is on a roof, then every click you pay for lands in a bucket with a hole in it. More spend doesn't fix that — it just empties the bucket quicker.
So we fix the funnel first. A conversion website that turns a stranger into a call. An AI receptionist that answers, qualifies, and books the job the moment the phone rings — including after hours and on weekends. The industry benchmark for responding to a new lead is under five minutes; most local businesses are measured in hours. Paid ads with that gap unfixed is lighting cash on fire. With it fixed, the same ads finally pay back.
What we run
A paid system, not a boosted post.
Four layers, working together — demand, intent, recovery, and follow-up — so a lead has somewhere to land at every stage.
Meta & Facebook ads
Targeted campaigns that put your service in front of homeowners in your area before they've started searching — built around real offers, not vanity creative.
Google Local Services
Where it fits your trade, we run Local Services so you show up the moment someone searches for the job you do and is ready to book.
Retargeting
The people who clicked but didn't call don't vanish. We bring them back with retargeting tuned to the way local buyers actually decide.
Automated nurture
Leads that don't book on the first touch get followed up automatically — text and email — before they go cold and call the next name on the list.
Reactivation pool
The dead leads from your last 12 months are an audience too. We mine them and put a relevant offer back in front of people who already raised a hand.
One dashboard
Every ad lead lands in the same place as your calls — so you see source, status, and whether it turned into a job, without stitching tools together.
Not a template
Built for your service area and your ideal customer.
A campaign that works for an HVAC company three states away will not work for you. The offer is different. The season is different. The radius you can actually drive to is different. We build the targeting around your service area, your trade, and the jobs you actually want more of — high-value work, not the cheap one-offs that clog the calendar.
- Geo-targeting drawn to the area you can realistically serve, not a vague national reach
- Creative and offers matched to your trade and your busiest seasons
- Audiences tuned to the homeowner profile that books your higher-value jobs
- Spend aimed at the work you want more of, not whatever's cheapest to acquire
- Wired into the same stack as the rest of your front office, so nothing falls through
See how this plays out in your trade — HVAC and roofing have very different ad rhythms, and we run them differently. Browse all the industries we build for.
How we report
Click-through rate doesn't pay your crew.
We don't report on vanity. We report on jobs booked and revenue earned.
Impressions, clicks, and cost-per-click are the metrics agencies hide behind when the spend isn't producing work. They go up and to the right while your calendar stays empty. We tie ad spend to the only number that matters to an owner: a real job on the calendar.
Because every ad lead routes into the same dashboard as your phone calls, you can trace a dollar of spend to a booked job — what came in, what got qualified, what turned into work. If a campaign isn't producing booked jobs, we change it or kill it. That's also the bet behind the 90-day guarantee: if the system isn't producing measurable booked-job growth in 90 days, we refund the install fee and keep working.
Start here
The free audit finds the ad waste before you spend a dollar more.
The audit runs over 3–5 business days and examines five leaks. Ad waste is one of them.
Front office
Where calls go missed — the leads that ring out while you're on a job and never call back.
Conversion
Whether your website turns the visitors you already have into calls, or leaks them quietly.
Ad waste
Where your current ad spend is going to clicks that never become jobs — the budget pouring into the leak.
Speed-to-lead
How long a new lead waits for a response against the under-five-minute benchmark — usually hours, when it should be minutes.
Reactivation pool
The dead leads from the last 12 months sitting unworked — an audience you've already paid to acquire once.
You get a written report and a recorded walkthrough, and they're yours to keep whether or not you work with us. The discovery call is 30 minutes. No obligation.
Straight answers
The questions owners actually ask.
Why won't you just run ads for me right away?
Because paid traffic into a site that doesn't convert and a phone nobody answers burns money faster. We run ads after the funnel holds — the conversion website and the AI receptionist are in place — so the clicks you pay for turn into booked jobs instead of bounces.
What ad platforms do you actually run?
Meta and Facebook ads for demand, Google Local Services where it fits your trade, retargeting to bring back the people who didn't convert the first time, and automated nurture that follows up with leads before they go cold. They work as one system, not isolated channels.
How do you know the ads are working?
We measure against booked jobs and revenue — not click-through rate, impressions, or cost-per-click. Every ad lead lands in the same dashboard as your calls, so you can trace spend to a real job on the calendar. If a campaign isn't producing, we change it or kill it.
Do I own the ad accounts and the data?
Yes. You own the ad accounts, the creative, the audiences, the customer data, and the call recordings. It's month-to-month after install, and you can cancel any time with no exit fees.
What does ad management cost?
Ad management is quoted custom to your service area and spend — there's no public sticker price, because the right number depends on your market. The audit is free and shows you where your current spend is leaking before you commit to anything.
Start with the audit
See where your ad spend is leaking.
The free audit ranks your five biggest leaks — including ad waste — and shows you what to fix before you spend another dollar on traffic. No obligation. The report is yours to keep either way.
Get my free audit