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Roofing
The storm calls land. Every one of them.
Adrective installs AI receptionist and lead generation for roofing contractors that answers the post-storm flood, qualifies the real jobs out of the tire-kickers, and books the estimate — while your crews are forty feet up and the phone won't stop ringing.
The roofing leak
The phone rings while the crew is on a roof.
Roofing runs on jobs you can't take with a phone in your hand. The crew is tearing off shingles, the foreman is on a ladder, the owner is walking an adjuster through an estimate. Meanwhile the calls keep coming — and they go to voicemail. A homeowner with a leaking roof does not leave a message. They scroll down and call the next roofer.
The industry benchmark for responding to a new lead is under five minutes. Most roofing companies are measured in hours, because the people who'd answer are the same people doing the work. An answering service reads a script and takes a name. Voicemail does nothing at all. Neither one knows the difference between an emergency leak and someone casually pricing a re-roof for next spring.
That gap is the leak. Adrective closes it with a receptionist trained on roofing — the same one that powers our wider AI receptionist build, tuned for how roofing jobs actually come in.
Storm-surge overflow
When every homeowner calls at once, none of them wait.
A hailstorm doesn't ring your phone politely one call at a time. It hits the whole neighborhood, and the whole neighborhood dials at once.
It answers all of them in parallel
No busy signal, no hold queue, no "your call is important to us." Ten callers at once each get their own conversation — the same minute the storm passes.
It triages by urgency
Active leak gets flagged ahead of a routine inspection. Your dashboard shows who needs a tarp today versus who's fine to schedule next week.
It captures the address and the damage
Location, roof age, what the homeowner is seeing, whether insurance is in play — the details your estimator needs before they ever drive out.
It books the estimate on the spot
Live calendar access means the inspection is scheduled while the homeowner is still on the line — not added to a callback pile that grows for three days.
High-ticket math
One missed call is a re-roof that went to someone else.
Roofing isn't a $90 service call. A single re-roof, a storm-damage claim, a full replacement — these are the jobs that make a quarter. When the math per call is that high, a missed call isn't a small leak. It's thousands of dollars walking down the street to the roofer who picked up on the first ring.
A roofer who answers every call doesn't out-work the one who doesn't. They out-book them.
That's why the front office matters more in roofing than almost any trade. You don't need to win more calls — you need to stop losing the ones already coming in. Pair the receptionist with our Meta ad system to drive storm-season demand, and a conversion website built to turn that traffic into booked inspections instead of bounces.
What gets installed
Your own receptionist — branded, trained on roofing, and yours.
Every roofing client gets their own version of Clovis, configured to how they scope, price, and schedule. Not a shared bot. Not a script.
- Branded to your company and trained on your roofing services, materials, and service area
- A natural voice you choose — it never pretends to be human, and routes to your team the moment a caller asks
- Handles the storm surge, after-hours leaks, weekends, and overflow when the lines are full
- Qualifies real jobs from tire-kickers using roof age, damage, address, and whether insurance is involved
- Wires into your existing stack — Housecall Pro, Jobber, ServiceTitan, GoHighLevel, Salesforce, or custom
- Every captured lead and call recording in a dashboard built around how a roofing company actually runs
Other trades we install for
If the phone rings and the jobs are high-value, it fits.
Straight answers
The questions roofers actually ask.
Can it handle a post-storm call surge?
Yes — that's the case it was built for. When a storm hits and every homeowner in the area calls at once, the receptionist answers all of them in parallel. No busy signal, no hold queue. Each caller gets a real conversation, and the qualified jobs land in your dashboard sorted by urgency so the active leaks rise to the top.
Will it separate real roof jobs from tire-kickers?
That's the point. It's trained on your services, your area, and how you scope a job, so it asks about roof age, the damage, the address, and whether insurance is involved. A homeowner pricing a re-roof for next spring gets handled differently than a fresh leak after a hailstorm.
Does it work with my roofing CRM?
Yes. We wire into what you already run — Housecall Pro, Jobber, ServiceTitan, GoHighLevel, Salesforce, or a custom build — instead of forcing you to switch tools in the middle of busy season.
How fast can it go live before the season?
The phone is typically live in 7–10 days, and the full system is installed in about 30 days. If a season is bearing down, the receptionist is the first piece we stand up so you're covered for the next surge.
What's the catch on cost and contract?
The audit is free and the report is yours to keep. The receptionist and ad management are quoted to your call volume, service area, and spend — not a sticker price that's wrong for half the companies that read it. It's month-to-month after install, you own everything we build, and you can cancel any time with no exit fees. There's also a 90-day guarantee: if the system isn't producing measurable booked-job growth, we refund the install fee and keep working.
Start with the audit
See exactly how many roof jobs you're losing.
The free audit examines five leaks — missed calls, your website, ad waste, speed-to-lead, and a reactivation pool of dead leads from the last 12 months. Runs over 3–5 business days. The written report and recorded walkthrough are yours to keep, no obligation.
Get my free audit